Top 10 Things I Learned from SugarCon 2017

SugarCon 2017

Heading toward my first SugarCon, I was excited to attend sessions, speak to other partners, customers and Sugar’s team. Luckily, SugarCon 2017 did not disappoint and I came home with a smile on my face and knowledge in my brain. What more could a woman ask for?

Here are the Top 10 Things I learned from SugarCon 2017:

10. Love what you do.

Billy Beane is known for the book and movie Moneyball so it’s not a major surprise that he is a captivating speaker. Billy Beane shared much information with the crowd, but what really stuck with me is that Beane not only stayed in the same industry, he stayed with the same team, doing the same thing. Moneyball may have added some fame to his name, but at the end of the day, he kept doing what he wanted to do.

Loving what you do is important. It keeps your mind sharp, your quest for knowledge fresh and your drive at the forefront of everything you do. I admire his dedication to his craft.

Bonus tidbit from Billy Beane: You have to make decisions without the noise around you.

9. C-R-M: Don’t forget the R.

Customer relationship management (CRM) systems are why were all at the show. Whether attendees work for SugarCRM, partner with the company or its customer base, CRM systems are the reason why we showed up in San Francisco.

One of the biggest takeaways from SugarCon is that SugarCRM is not forgetting about the relationship aspect of the business. In fact, they are focusing on it. SugarCRM CEO Larry Augustin said the company is doubling down in the “R” with both relationship management and relationship intelligence efforts (See #3 for a Hint).

8. It doesn’t matter who is buying or selling, it’s about the relationship.

SugarCRM let us know that relationships are important to them. But it was also a driving point of Tim Draper’s presentation at the show. He said at the end of the day, it does not matter who is buying or selling; it’s ultimately about the relationship between the two sides.

7. CRM is becoming the world’s best personal assistant.

Life is about fulfilling lives, not fulfilling a calendar, said Rich Green, chief product officer. Green walked us through the near future on how merged time between personal and professional lives will be. AND how CRM software helps us navigate through our worlds.  

6. People are not buying things, they are using things.

Green also said that people are not buying things, they are using them. While this thought was not earth-shattering, it was enlightening. When I thought about Netflix, Spotify, AirBNB, le tote and more, people are leaning more to subscription-based use than all-out purchasing.

5. Not a news flash: Companies struggle with CRM user adoption.

While the Superhero theme carried through the show, the struggle of CRM user adoption was also highly discussed. It makes sense. Customers have invested their time, money and effort, but if no one is using the CRM software, then what? There were a lot of suggestions, but one user adoption-focused application won SugarCon’s App Throwdown (see #1).

4. Sugar has some cool things coming down the pike.

With a focus on relationship management and relationship intelligence, Sugar has some innovative technologies coming down the road. From core relationship management modules to amazing new relationship intelligence tools like Hint, there’s a little something for everyone.

3. Hint is already here.

Hint is SugarCRM’s relationship intelligence tool, which lets you automatically search the web for personal and company information, including social data, with just a name and email address.

2. Sugar is a talented group of innovative team members, partners and customers.

Going into my first SugarCon, I was not sure what to expect. What I learned was SugarCRM’s group of team members, partners and customers are all a fantastic group of people who work together. From speaking to other partners to touching base with SugarCRM’s customers, the collaborative spirit in the room was impressive.

1. Intelestream’s App Throwdown win was the cherry on top of an awesome conference.

Our team was pumped going into SugarCon 2017 to be selected as the utility belt app in the App Throwdown for Splash for SugarCRM. It was beyond exciting to win the competition!

Interested in learning more about SugarCon 2017 or Splash for SugarCRM? Contact us today. 

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