Intelestream’s “Splash” Brings Gamification to SugarCRM

CHICAGO – CRM implementation firm Intelestream today announced the launch of “Splash,” a new gamification platform for SugarCRM. The system incorporates a variety of game-like design concepts to make the CRM experience more engaging for users. Splash is currently available through SugarExchange.

Designed to make the CRM more “sticky” and rewarding for users, Splash provides a powerful toolkit for any company looking to incentivize even the most monotonous and repetitive of tasks. Workers can be challenged with leaderboard-driven contests, unlock badges (achievements) for completing specific tasks, and even earn “coins” or “points” redeemable for real-world and virtual prizes. Administrators can easily create new goals for any metric SugarCRM tracks, and generate custom reports through Splash’s dashboard.

Low user-adoption rates are a major cause of CRM failure. Intelestream has designed Splash to be truly engaging, helping companies both increase CRM adoption rates and protect their investments.

“Creating a strong sense of engagement with users is absolutely essential for a successful CRM deployment,” says Mark Weitzel, Senior Director of WW ISV Alliances at SugarCRM. “Splash’s gamification engine adds a new layer to the SugarCRM experience, providing a powerful new tool for motivating and engaging users. It’s a great enhancement, that adds real value for Sugar customers.”

To learn more about Splash — and how gamification can help your company — visit the product page on SugarExchange, or contact Ray Stoeckicht, Director of Business Development at Intelestream, at 800-391-4055 or

About Intelestream

Founded in 2007 by former SugarCRM employees, Intelestream Inc. is a Chicago-based Customer Relationship Management (CRM) product development and consulting firm that offers solutions related to business processes and CRM technology.


Ray Stoeckicht
Director of Business Development