Getting users on board with your CRM integration and employing best practices can feel like pulling teeth. Yet without full CRM user adoption the benefits that the system can bring to the organization are not realized.
Gamification is a tried and tested strategy that combats this user adoption problem and helps to drive sales behavior.
-The science behind gamification
-Effectiveness of gamification on sales
-How to choose rewards that actually motivate
Duration: 30 minutes
Practice Director, Gamification
Pete Jenkins is an international speaker and trainer on gamification. In his role as a practice director, he leads a team providing strategic consultancy, advice and training on gamification.
He is Chair of GamFed (International Gamification Confederation) which supports best practices in gamification, a researcher in Gamification for HR at CROME (Centre for Research on Management and Employment) and he is the University of Brighton’s Entrepreneur in Residence where he lectures on Gamification and Entrepreneurship.