Why is it that so many of the essential tasks of business are also the most tedious, repetitive, and boring? The more monotonous and dull these tasks are, the less engaged and efficient employees become. When game-like design concepts are incorporated into a CRM solution, however, things change. Can a “gamified” CRM be used to improve sales processes, drive employee performance, boost motivation, and improve revenue? In this white paper, we explore the many benefits of CRM gamification.