AMP
Case Study

AMP

Executive Summary

Founded in 1997, American Marketing & Publishing (AMP) was originally a small phone directory for rural communities outside of Chicago. But it quickly became one of the largest publishers of business directories in the Midwest.

As AMP moved into digital publishing, they found that their older, print-focused CRM simply wasn’t up to the task. In 2018, AMP began working with Intelestream to create a fully customized SugarCRM solution.

The results were impressive: