How Manufacturers Big and Small Benefit from CRMs

CRM for manufacturers

No matter the size of your manufacturing firm, utilizing CRM can grant you great rewards. Every business has a unique set of problems that having a customer relationship management system can solve.

Working in the manufacturing realm means you have a lot of contacts. On a regular basis, you speak with your suppliers, customers, manufacturing partners, etc.

Whether you need a tool for connecting your marketing automation to your sales pipeline or looking to completely overhaul and streamline your marketing, sales, reporting and service flows, a CRM can help.

To make this happen, you need to build a profile of your company process and search for problems in your workflows.

The first step to getting the most for your manufacturing business with your CRM is to understand how you can use it. Dive into understanding your customer base and their needs. Don’t skip over the crucial stage of research.

Here are the questions you need to ask to shape your CRM:

  • What market(s) do you work with?
  • What is your sales process?
  • What is your current workflow, from the moment you acquire a lead to the last time you talk to them as a customer?
  • What processes, tools, or systems do you use as part of your current workflow?
  • What problems do you want your CRM to solve?

The answers to these basic questions reveal insights about the use case. Seeing current workflows can assist you in seeing where the problems lie and what kind of CRM solution is going to give you the best results.

Success for Small Manufacturers

Some smaller manufacturers question whether CRM usage is important for their business. They often overlook the benefits of a centralized system, and instead cobble together other business tools, such as Outlook, Google Calendar and Dropbox.

While it may be manageable to conduct business with these different types of systems, it is not a recipe for success. With every new piece of information that gets lost in email, confusion continues to grow. Using a hodgepodge system is not a scalable solution, so it limits your company’s ability to adapt.

Adding in a CRM streamlines your processes, stores all customer information in one place and creates an easier way to communicate within your team.

Even a minimal CRM solution could provide tremendous benefits.

Benefits for Big Manufacturers

CRM uses for a larger manufacturer span from managing opportunities to higher-level integration with other operational systems.

In a company with thousands of employees, there might be a single use case just for managing opportunities — not even touching leads or accounts — because the organization is so complex.

On the flipside, using CRM as the 360 customer view is especially useful for manufacturers with complex assembly and warehousing setups across multiple facilities. You can see everything you need, all in one place.

There are also other advantages to CRM, particularly for companies that already have existing integrations across multiple divisions, including the role CRM plays in customer support. Most CRM solutions are designed to follow the customer throughout their lifetime, and include modules for support tickets, warranty details, RMA tracking, and contract management. In an industry where customer support is still largely handled via email, CRMs provide game-changing tools.

Stay ahead of the curve by applying a CRM software to your business. Download our Manufacturing & CRM eBook to learn how to effectively manage your customer relationships to increase sales, boost engagement and manage growth.  

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