Category

CRM

A Sales Perspective on CRM

sales perspective

The benefits of customer relationship management (CRM) solutions are easy to understand. The better a company can understand, manage and analyze customer data and interactions, the easier it is to…

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How to Develop Industry Expertise

industry expertise

It’s not easy being a salesperson in today’s world. It’s even harder to develop industry expertise. Not only are you expected to have a master-level understanding of the craft of…

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Best Practices in CRM Implementation

CRM implementation

No business decides to implement a new CRM on a whim. Necessity is the driving force of the decision. A legacy CRM system may be starting to buckle under its…

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