How Technology Is Changing the Way We Treat Sales

sales organizations

It isn’t always easy to adapt to new technology. In the Information Age, every industry is being disrupted and reshaped by newer, better ways of doing things. So people who…

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5 Undeniable Reasons Why People Hate CRM…And How to Make it Better

hate CRM

When a new customer relationship management (CRM) solution fails, it’s almost always because everyone expresses absolute hatred for it. They resent being forced to use it, and they loathe having…

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What Would the World Look Like Without Marketing Automation?

marketing automation

It’s almost impossible to overstate the impact of marketing automation in modern sales organizations. Generally, even companies that lack a formal customer relationship management (CRM) solution have access to similar…

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How CRM Can Solve Business Problems

Business Problems

“What exactly does CRM do? Specifically, how will it improve my business?” Working in the CRM industry, it can be easy to lose sight of the fact that many people…

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How to Create a Seamless Customer Experience

omni-channel support

Customer experience (CX) is a buzzword right now, so people have some kind of reaction when they hear it. Either they think, “Yes, we need to have a better customer…

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