Customer experience (CX) is a buzzword right now, so people have some kind of reaction when they hear it. Either they think, “Yes, we need to have a better customer…

Implementing a new CRM can be scary for any business, and that tension only increases when the CRM is integrated with the company’s other software systems. It’s normal to have…

Launching a new customer relationship management (CRM) system is a major undertaking for any company. The process of getting the CRM up and running is often time-consuming and expensive. So…

If there’s one thing that separates American Marketing & Publishing (AMP) from other traditional print-based publishing companies, it’s their willingness to adapt. When they began losing customers for their printed…

A major part of any CRM implementation is migrating data. This process involves getting input from multiple departments, creating processes, and (of course) your data. Since migration is so challenging,…