Author

Jennifer Karpus-Romain

CRM + ERP Series: Blog 2: Data Integration

ERP systems

Both customer relationship management (CRM) and enterprise resource planning (ERP) are powerful tools. But when tied together, they give your company full access to both front-office and back-office activities. In…

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CRM + ERP Series: Blog 1: The Benefits of Integration

CRM and ERP

Both customer relationship management (CRM) and enterprise resource planning (ERP) are powerful tools. But combined, they give your company full access to both front-office and back-office activities. In this three-part…

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Are You Using Your CRM System to Its Fullest Capabilities?

CRM capabilities

A customer relationship management (CRM) system offers many benefits beyond holding customer information. Are you using all the CRM capabilities? With CRM, you are able to simultaneously follow industry trends…

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10 Tips for Your Email Marketing Campaigns

email marketing

Outbound marketing. Inbound marketing. Email marketing. Social media. Direct Mail. Paid Search. These marketing terms are frequently thrown around today. People claim they boost brand awareness and improve connections with…

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Get Relationship Intelligence Without Doing Hours of Research

relationship intelligence

Take your customer relationship management (CRM) software a step further by adding relationship intelligence. What does this term mean? Relationship intelligence technology generates information about a prospect; combines data from…

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5 CRM Trends for 2018

crm trends

Customer relationship management (CRM) software gives business owners and managers the peace of mind that comes with knowing their teams have easy access to the customer data they need to…

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The 5 Steps to a Successful CRM Implementation

CRM implementation

When launching a customer relationship management (CRM) program, you want to do it right. Your company invests significant amounts of time, energy and money on your software. There are 5…

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Tracking the ‘Untrackable’: How CRMs Take on the Sales Funnel

sales funnel

Customer relationship management (CRM) software houses all your customer data in one place. Whether your sales team is primarily at the office, or out in the field, essential customer information…

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25 Reasons Why Your CRM Fails…and How to Fix Them

CRM fails

Few things are as frustrating as going through the expensive, time-consuming process of implementing a new customer relationship management (CRM) system, only to see it fail. It’s an all-too-common problem,…

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CRM Business Intelligence & KPIs for Manufacturers

CRM Business Intelligence

Customer relationship management (CRM) software is a great way for manufacturers to host customer data in one place. However, its capabilities expand far beyond basic customer information. A properly implemented…

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