Author

Jennifer Karpus-Romain

10 Answers to Your Questions About Software Integration

CRM integration

Implementing a new CRM can be scary for any business, and that tension only increases when the CRM is integrated with the company’s other software systems. It’s normal to have…

Filed Under:CRMTags:, ,

7 Things You Can Do to Improve Your CRM Today

CRM results

Launching a new customer relationship management (CRM) system is a major undertaking for any company. The process of getting the CRM up and running is often time-consuming and expensive. So…

Filed Under:CRM, Gamification

Q&A: AMP Exec Details Why She Chose SugarCRM and How to Make Your CRM Project a Success

Sugar implementation

If there’s one thing that separates American Marketing & Publishing (AMP) from other traditional print-based publishing companies, it’s their willingness to adapt. When they began losing customers for their printed…

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5 Things Everyone Gets Wrong about CRM Data Migration

CRM data migration

A major part of any CRM implementation is migrating data. This process involves getting input from multiple departments, creating processes, and (of course) your data. Since migration is so challenging,…

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20 Questions You Should Always Ask About CRM Before Buying It

buying CRM

Buying and implementing a CRM is a big decision for any company. There are many factors to consider. It’s not just about the bells and whistles of new software. It’s…

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11 Resources That Will Improve Your Sales Skills

sales skills

Even though we live in a world that’s dominated by rapidly evolving technology, plenty of businesses are still very skeptical about every new advancement. For instance, old-school tactics are surprisingly…

Filed Under:Business, CRMTags:,

How to Sell CRM to a Skeptic

CRM skeptic

Many executives and managers just don’t grasp the value of CRM. Why should they invest in an expensive new software platform when they’re fine with the way their old Excel…

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Connecting Your Software Platforms: What You Need to Know

software integration

When it comes to software, every business has a unique set of needs. In an attempt to create the perfect solution to those needs, most companies end up cobbling together…

Filed Under:CRM, marketing automationTags:, , ,

13 Things You May Not Know About Marketing Automation

marketing automation

The more you know about marketing automation (MA), the better it sounds. What’s not to like? It’s a software solution that takes care of the most repetitive and mind-numbing parts…

Filed Under:BusinessTags:,

The Anatomy of a CRM/ERP Integration

CRM/ERP

The more you understand your customers, the easier it is for your business to succeed. Many companies have two distinct software tools that manage customer data: CRM manages sales and…

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