The Power of Social CRM

As a response to the growing popularity of Social CRM, Intelestream has recently published “Understanding and Harnessing the Power of Social CRM”, a whitepaper that aims to take a practical look at the subject and remove confusion for customers. The whitepaper defines the concept of Social CRM, offers strategies that can help organizations better leverage social networking as part of their overall customer management strategy, and outlines steps that businesses can take to develop a tangible integration between social networking and traditional Customer Relationship Management.