Tag

crm

What Would the World Look Like Without Marketing Automation?

marketing automation

It’s almost impossible to overstate the impact of marketing automation in modern sales organizations. Generally, even companies that lack a formal customer relationship management (CRM) solution have access to similar…

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How CRM Can Solve Business Problems

Business Problems

“What exactly does CRM do? Specifically, how will it improve my business?” Working in the CRM industry, it can be easy to lose sight of the fact that many people…

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How to Create a Seamless Customer Experience

omni-channel support

Customer experience (CX) is a buzzword right now, so people have some kind of reaction when they hear it. Either they think, “Yes, we need to have a better customer…

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10 Answers to Your Questions About Software Integration

CRM integration

Implementing a new CRM can be scary for any business, and that tension only increases when the CRM is integrated with the company’s other software systems. It’s normal to have…

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Q&A: AMP Exec Details Why She Chose SugarCRM and How to Make Your CRM Project a Success

Sugar implementation

If there’s one thing that separates American Marketing & Publishing (AMP) from other traditional print-based publishing companies, it’s their willingness to adapt. When they began losing customers for their printed…

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5 Things Everyone Gets Wrong about CRM Data Migration

CRM data migration

A major part of any CRM implementation is migrating data. This process involves getting input from multiple departments, creating processes, and (of course) your data. Since migration is so challenging,…

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20 Questions You Should Always Ask About CRM Before Buying It

buying CRM

Buying and implementing a CRM is a big decision for any company. There are many factors to consider. It’s not just about the bells and whistles of new software. It’s…

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How to Sell CRM to a Skeptic

CRM skeptic

Many executives and managers just don’t grasp the value of CRM. Why should they invest in an expensive new software platform when they’re fine with the way their old Excel…

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Connecting Your Software Platforms: What You Need to Know

software integration

When it comes to software, every business has a unique set of needs. In an attempt to create the perfect solution to those needs, most companies end up cobbling together…

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The Anatomy of a CRM/ERP Integration

CRM/ERP

The more you understand your customers, the easier it is for your business to succeed. Many companies have two distinct software tools that manage customer data: CRM manages sales and…

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