What is CRM? It Means Something Different to Everyone
White Paper

What is CRM? It Means Something Different to Everyone

Depending on who you ask, a CRM system can mean anything from a marketing-automation service to a back-end reporting tool. What exactly does customer relationship management mean, and how can it benefit your business? It all depends on the use case. In this white paper, we take a look at the many uses of CRM.

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