The Optimized Sales Pipeline: Lead vs. Opportunity in CRM
White Paper

The Optimized Sales Pipeline: Lead vs. Opportunity in CRM

What’s the difference between a “lead” and an “opportunity”? Every sales organization has a different definition, and that can be a problem when implementing a new CRM. In this white paper, we discuss the best practices for clarifying these terms on a technical level, allowing your company to build the right CRM solution to fits your needs.

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