Few industries are as varied in definition and scope as manufacturing. No two manufacturers are the same, and yet they all share a common problem: Effectively managing their customer relationships to increase sales, boost engagement, and manage growth. Without a method for collecting, crunching, and analyzing this essential data, countless opportunities to improve sales performance can simply go unnoticed. It doesn’t have to be this way. What happens when customer data becomes the “center of gravity” for the sales operation? In this ebook, we’ll explore the many benefits of Customer Relationship Management for manufacturers.