As an aftermarket automotive parts manufacturer, you keep the wheels of the world turning. You keep aging engines running, improve upon outdated designs, and help to ensure that drivers, passengers, and the people they share the road with stay safe. Your customers have a strong relationship with their vehicles — from “do-it-yourselfers” and independent mechanics to national retailers and fleet managers — and they rely on your products to keep their cars and trucks on the road.
In this ebook, we’re going to examine a few of the most common use cases for CRM in aftermarket automotive parts manufacturing. We’ll look at the many roles a CRM can play in your daily operations, and discuss the long-term benefits a CRM can bring to your company. Let’s get started!