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“Intelestream’s consultants were able to help us turn chaotic and scattered CRM processes into a streamlined, intelligent solution that helps us nurture and close more deals faster. intelecrm has proven to be a high octane application that can handle virtually everything we do from email marketing to client management to reporting. Intelestream delivered within our budget and ahead of schedule.”

– Melanie Trudeau, Marketing Director
BUSINESS OBJECTIVE
  • Consolidate multiple data sources into a single centralized location.
  • Engage with prospective and current customers through high volume email marketing campaigns.
  • Create an intuitive CRM system capable of automating marketing and sales processes.
  • Track and report on marketing and sales efforts.
BUSINESS CHALLENGE
  • Jaffe PR, a public relations firm specializing in legal services, needed to better automate business development functions. The company’s use of multiple systems for tracking customer information and marketing messages was limiting information flow and preventing the execution of effective customer relationship management.
SOLUTION
  • Intelestream recommended intelecrm based on the company’s need to operate under a single environment that could consolidate CRM processes, manage high volume email campaigns, and track tasks while being intuitive and user friendly.
  • Intelestream migrated the company’s previous systems (including three separate email marketing databases) into a single instance of intelecrm Enterprise Edition.
  • The intelecrm solution was further customized to better align fields and modules with Jaffe’s nomenclature, making the transition to the new CRM a seamless one.
  • Using Intelestream’s SMTP services, Jaffe PR is able to send and track up to 200,000 emails monthly.
  • By providing extensive email campaign and Admin training, Intelestream assisted Jaffe PR in achieving their goal of reaching 100% user adoption.
BUSINESS VALUE REALIZED
  • With the help of intelecrm ireports, Jaffe PR is now in the position to process sophisticated customer data segmentations and make better business decisions.
  • The solution has dramatically increased brand awareness and lead generation by enhancing what the company can accomplish through email marketing.
  • Consolidating multiple email marketing databases into one single point of truth and further categorizing each piece of data has allowed easier management and more targeted campaigns.
ORGANIZATIONAL BACKGROUND Jaffe PR is a complete public reputation resource, devoted solely to law firms and legal associations. The company helps law firms with media relations, reputation consulting, creative services from branding to websites, and search engine optimization. Integrated teams fully support clients in growing and managing their public reputations and attracting new business opportunities.
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Intelestream Inc - Phone: (800) 391.4055 - Fax: (312) 244.3765 - Address: 27 North Wacker Drive Suite 370 Chicago IL 60606
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