Q&A: AMP Exec Details Why She Chose SugarCRM and How to Make Your CRM Project a Success

Sugar implementation

If there’s one thing that separates American Marketing & Publishing (AMP) from other traditional print-based publishing companies, it’s their willingness to adapt. When they began losing customers for their printed…

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5 Things Everyone Gets Wrong about CRM Data Migration

CRM data migration

A major part of any CRM implementation is migrating data. This process involves getting input from multiple departments, creating processes, and (of course) your data. Since migration is so challenging,…

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20 Questions You Should Always Ask About CRM Before Buying It

buying CRM

Buying and implementing a CRM is a big decision for any company. There are many factors to consider. It’s not just about the bells and whistles of new software. It’s…

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11 Resources That Will Improve Your Sales Skills

sales skills

Even though we live in a world that’s dominated by rapidly evolving technology, plenty of businesses are still very skeptical about every new advancement. For instance, old-school tactics are surprisingly…

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How to Sell CRM to a Skeptic

CRM skeptic

Many executives and managers just don’t grasp the value of CRM. Why should they invest in an expensive new software platform when they’re fine with the way their old Excel…

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