A Sales Perspective on CRM

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The benefits of customer relationship management (CRM) solutions are easy to understand. The better a company can understand, manage and analyze customer data and interactions, the easier it is to…

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How to Develop Industry Expertise

industry expertise

It’s not easy being a salesperson in today’s world. It’s even harder to develop industry expertise. Not only are you expected to have a master-level understanding of the craft of…

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Best Practices in CRM Implementation

CRM implementation

No business decides to implement a new CRM on a whim. Necessity is the driving force of the decision. A legacy CRM system may be starting to buckle under its…

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Save the Platitudes for the Athletes

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Have you ever watched a post-game interview with an athlete? No matter what sport they play, they all seem to speak in a kind of Mad Lib of clichés and…

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Why It Pays to Make Your Sales Team a Priority

sales team priority

Not that long ago, I was talking with the CEO of one of the companies we work with. The firm recently launched an entire wave of new products. He was…

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